There's an idea running through marketing and business circles that anything that is popular, the opposite will likely be popular as well. Consider that sugar and caffeinated beverages such as Coca-Cola have seemingly opposite products like Coke Zero. That product, in turn, is offset in the marketplace by high-sugar, high-caffeine energy drinks such as Monster and Red Bull. In the housing industry, reverse living homes enjoy popularity. Basically, the bedrooms are downstairs while the kitchen, … [Read more...]