Walk into an open house and you might expect fresh flowers, cozy furnishings, and soft lighting. But occasionally, you will also spot something more unexpected family portraits in frames that do not match the owner. That’s because some sellers purposely leave behind staged or even fake family photos. While it may sound odd at first, this tactic is rooted in buyer psychology and strategic marketing. Family photos, even staged ones, can stir feelings of warmth, happiness, and emotional … [Read more...]
Selling an Apartment or Condo? How to Use Snapchat to Target First-time Buyers
There are plenty of ways to market your home online, but social media has become one of the best ways to catch the attention of interested homebuyers in the past few years. If you're currently determining a marketing strategy for your home and are wondering about social media, here are a few ways you can use Snapchat and see your chances for selling increase in an instant. Focus On The Details Since Snapchat is all about striking, quick pictures that appear and disappear before your eyes, it's a … [Read more...]
Selling Your Home? 3 Ways You Can Use Your Social Network to Speed up Your Sale
There are many traditional ways to sell your home, from the MLS listings to a sign in the front yard. However, the ease of the Internet and the utility of social media can make it easier than ever to find the right buyer. If you're getting prepared to put your home on the market and are trying to determine a strategy, here are some ways you can use social media to improve your selling odds. Tweet Out The Details Twitter accounts may more frequently be linked with a person, but because of the … [Read more...]
