As a real estate agent, I can tell you that off-market properties can be a hidden gem for savvy buyers. But how do you find them? Here’s what you need to know.
What Are Off-Market Properties?
Off-market homes, sometimes called “pocket listings” or “quiet listings,” are properties for sale that aren’t publicly advertised on popular real estate sites. Sellers may choose to keep their sale private for personal reasons or to test the waters without fully committing to the process.
- Work with a Connected Real Estate Agent
Your best resource for finding off-market homes is a well-connected agent. We often hear about properties through our networks, other agents, past clients, investors, and even word of mouth. If you are looking for something specific, let your agent know. We can tap into our contacts and keep an ear out for upcoming listings that have not hit the market yet. - Explore “Coming Soon” Listings
Some sellers are preparing to go live on the market but have not listed yet. These “coming soon” homes might be visible through agent networks or office-exclusive listings. A proactive agent can help you find and pursue these opportunities before the general public sees them. - Talk to Local Investors or Builders
Real estate investors and builders sometimes have properties in progress that they are willing to sell before officially listing. If you are open to fixer-uppers or new construction, this route might open doors to properties others have not seen yet. - Drive the Neighborhood
This old-school tactic still works. If you have a neighborhood in mind, drive or walk through it and look for signs of a potential sale, like moving activity, FSBO signs (For Sale By Owner), or even vacant homes. If you spot one, your agent can contact the owner directly to explore if a sale is possible. - Use Direct Mail or Social Media
If you’re targeting a very specific area, some buyers have success with “Dear Homeowner” letters expressing interest in buying. Your agent can help you craft a message and handle responses professionally. Similarly, social media can be a powerful tool for spreading the word about what you’re looking for. - Check Public Records
Some off-market opportunities come from probate sales, pre-foreclosures, or inherited homes. These properties might be found through public records or courthouse filings. While this route is more involved, your agent may be able to guide you or connect you with someone who specializes in this niche.
Off-market properties take a little more digging, but the reward can be worth it. With the right agent, a little strategy, and persistence, you can uncover homes that are not available to the average buyer, and potentially avoid bidding wars altogether.
If you are interested in exploring off-market opportunities, let’s connect. I’ll put my network to work for you.
